Monday 25 March 2013

Tommee Tippee launches the Perfect Prep Machine at the Excel Baby Show

A few weeks back I was invited to the Baby Show to find out more about Tommee Tippee's launch of an exciting new product. Unfortunately I was feeling very heavily pregnant and just at the end of my last week commuting I just couldn't face travelling anywhere and so I wasn't able to attend. They very kindly sent me through the information though and as a mum with a new baby the product is very much in my interest!

The big reveal was 'The Perfect Prep Machine' and apparently received a great response at the show. It is a clever machine designed to prepare the 'perfect bottle in under 2 minutes'. Breast feeding is going well with my son but it wasn't the case with my daughter. She had to be given bottles in hospital and although she got the hang of feeding eventually it was never easy and I continued to supplement her with bottles throughout. My husband and I were just looking back and saying how much hassle it all was, especially at night, so perhaps this really would make life easier?



If you are interested, take a look at the press release below:

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Specially designed to make preparing bottles* easier, quicker and more accurate, this clever device makes a fresh bottle at just the right temperature in less than 2 minutes - so you have the extra peace of mind knowing your baby’s bottle will be perfect every time. The perfect prep™ machine:

(1) filters your tap water
(2) delivers a small “hot shot” to kill any bacteria in the feed and ensures the formula dissolves quickly and easily
(3) dispenses the correct amount of water to make up your feed

…which means the bottle is ready to serve at body temperature - in under 2 minutes!

tommee tippee® Global Marketing Manager, Katy Pigg comments,

“If you make the move from breast milk to formula milk, it can be a challenge. It isn’t always easy to know if you have the bottle at the right temperature or dilution, but the perfect prep™ machine gives you the peace of mind that the water has been filtered, the bottle isn’t too hot and that the dilution is consistent - and what’s more, it does all of this in under 2 minutes, which is great when your baby needs feeding quickly– such as in the middle of the night!”

The perfect prep™ machine is part of the closer to nature® range from tommee tippee® and is designed to fit most bottle shapes and sizes. It is available from the first week of May in Babies R Us and online at Amazon, and costs £99.99.

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